CHAI is an adventure where all-things are Pink, a sound that fuses the likings of Basement Jaxx, CSS, and Tom Tom Club, lyrics catered to self-empowerment and re-defining the definition of “kawaii” or cute, and indescribably fun visuals that’ll surely absorb you whole!
The 4-piece band from Nagoya, Japan consists of identical twins MANA (voc/keys), KANA (gt/cho), YUUKI (ba/cho), and YUNA (dr/cho) bound together in 2015. CHAI’s concept of “NEOkawaii” or new cute derived from personal experiences where they simply did not fit into society’s standard of “cute.” This concept has drawn in audiences world-wide and can be best described in their hit single, “N.E.O.”, from their 1st album PINK.
This adventure would lead them to US indie label Burger Records who released PINK in February 2018 followed by their “We Are CHAI” Tour, their first US tour with performances throughout California as well as several stages at SXSW. The adventure didn’t end there, as CHAI was subsequently picked up by UK-based Heavenly Recordings, and released a limited version of PINK in October 2018.
Following their Heavenly release, the band joined popular indie pop band, Superorganism, on their UK tour! The adventure continues as the band will be releasing their 2nd album, PUNK, OUT NOW!
Recent press: Pitchfork
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